3 Clichés to Avoid with Cold Emailing

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Gabrielle Hughes
Content Marketing Manager

Everyone in sales knows the basics of cold outreach - in fact, you're probably able to quote some of the commonly used phrases or email structures that land in your inbox. 

So, how do you stand out from the clichés and boost your reply rates? Well, here are a few things to avoid...

“Appropriate person”

The subject line “appropriate person” combined with an intro like “I’m hoping to find the person who handles <XYZ>” is an automatic recipe for disaster. As soon as that arrives into your prospect’s inbox, they’ll immediately know that they’ll open the email to find a sales pitch.

To avoid sounding like you’re using old tricks, experiment with a different subject line that’s still short, but more specific. Adjust the tone to your prospect group and add some personalization to your message that illustrates why you’re writing to them and not other people.

Allow me to introduce myself...

Without a doubt, this is one of the most common cold email introductions that are sent out. Similar to how someone will (incorrectly) introduce his or herself on a cold call, these often start with “My name is <first name> and I’m with <company name>”. And just like on a cold call, if you start your communication off on that foot, you’re likely to lose the prospect before you even have them.

Instead, consider making the introduction of your cold email about the prospect. Start things off with why you chose to contact them, or what about them struck your interest. And if you want your prospect to reply, you need to get them thinking. But, make sure you let them think about themselves and their company in the context of what value you can provide.

Boring one-liners

We’re all guilty of it - offering up a generic line at the beginning of every message is an easy way to seem more polite or friendly. Things like “Hope all is well” or “I know you’re busy, so I’ll keep this short” are easy starting points for any cold email.

However, a cold email will only be effective if it brings value to the recipient. Before you hit send on any cold email, check to see if you can remove the sentences that are redundant - especially at the beginning, where are you trying to draw the recipient in. Under most circumstances, the more digestible your email is, the greater the chances

Want more cold emailing tips? Check out Nailing the Art of Cold Emailing here.

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