There was a time when gathering data was a hard task. A few years later, it was a challenge to integrate data, and afterward, it seemed almost impossible to keep it clean. Nowadays, all these things are not only possible, but necessary.
Necessary for what? Everything. Data is a key factor in Sales, Marketing, CRM, Customer Service, product design, finances and so much more. Processed data becomes information, the most valuable attribute of any company.
When we talk about data integrity, we rarely associate it with other forms of integrity. We all know that besides the informatic concept, the word “integrity” can be used in a legal frame, as a moral condition or when we talk about something new or clean. In any case, all the associations with the word seem to be positive.
If a company can talk proudly about its data integrity, the perception of that company is also positive. Clean data or a high-quality data translates into efficiency, transparency, and consistency. Read More