ProsperWorks Fireside Chat: Leveraging Product Feedback

Gabrielle Hughes
Content Marketing Manager

Along with determining how you can update your sales processes for the New Year, you should take a closer look at your product. You may be having meaningful conversations with existing clients and customers, but have you considered the feedback exchanged between them and your sales team?

What your customers have to say carries tremendous weight. This feedback should drive your product roadmap in a way that is not only appealing to current customers, but also potential prospects.

Here are some things you can do to ensure you’re leveraging product feedback efficiently.

  • Track online reviews - In many cases, your online customer feedback is more effective than other, more traditional advertising efforts. In fact, 88% of Internet users read reviews on sites like the ones listed above in order to determine the quality of a business - and just as many believe these are as trustworthy as recommendations from friends and family.
  • Respond to feedback - Engaging with your customers on a regular basis online keeps them coming back for more. It is also a great way to showcase customer commitment to those unfamiliar with your product or service, as they may be considering doing business with you for the first time.
  • Embrace the negativity - Responses to even negative reviews strengthen credibility and provide a simple avenue for you to connect with your customers. A response to a negative review can sometimes trigger a second chance, and may even help lead to long-term brand loyalty.

When you pay attention to the conversations around you, you’ll be able to capture consumers in new ways and grow your business to success. Now go see how your users can help you help them!

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