What is a Customer Relationship

The Human Touch is what a Customer Relationship Needs to Survive and Thrive


Businesses rise and fall through the support of their customer base. Cultivating customer relations is crucial to the success of any business. So, what is a customer relationship to look like ideally? On a practical level, customer relations is effectively communicating with your customers, promptly addressing complaints, and treating them as opportunities for improvement. On a more strategic level, placing customers at the center of all of your business activities - including communication of product and service design, quality, and pricing - is a central component of building effective customer relations. In other words, you need to see the world as the end user.

With the increasing pressures in today’s competitive market, setting yourself apart from the competition using the human touch and better communication - is vital to the bottom line and the forecast for the future health of the business. Building customer relationships is a strategy critical to customer retention. ProsperWorks delivers an intelligent and agile CRM platform that requires no complex new processes to learn and gives you new insights to develop better human relationships with relevant and centralized information at your fingertips.

ProsperWorks is the #1 recommended CRM from Google and the CRM they use for themselves because we:

  • Deeply integrate with all things Google apps – Gmail, Drive, Docs, Calendar and the rest of the G Suite to automate and collectively organize your contacts and key insights for each
  • Are as easy to use as Gmail –work directly from your inbox and access from anywhere using any mobile device
  • Provide insightful, robust visuals displaying the obstacles that impede peak performance – losing the “old standard” of closed sales as the only key performance indicators and also considering qualified prospects, open opportunities, and quote to conversion ratios  to measure your funnel’s success

Get started on better customer relationships risk-free for 14-day with seamless integration into your existing workflow in minutes.