What Is CRM Software

What is CRM Software and Do You Really Need it?


Customer Relationship Management, often referred to simply as CRM, is how you relate, communicate, and manage your customer relationships. You are probably already doing it, but then the question becomes - do you need CRM software to do it better? Short answer - YES! 


CRM software is a necessity for the success of a modern business. The main goal of CRM is increasing ROI through better customer acquisition, customer retention, sales automation, and by serving as a repository of your customer information. ProsperWorks alleviates any worries you may have of integrating a powerful CRM software. 


A dynamic CRM like ProsperWorks includes:

  • Customer Acquisition Management Tools  – Designed to help you find leads and nurture them into customers
  • Customer Retention Strategies – Create the most elegant user experience possible and track individual customer data to provide customized and relevant content
  • Seamless Integration with Google Apps – Don't reinvent , use what's working 
  • Automated Sales Processes – Save time and eliminate the errors that can crop up when people do tedious tasks

It’s not tough to provide great customer service to a handful of customers, but for huge numbers of diverse consumers, a high-quality CRM system is needed. Such a platform helps businesses better understand their customers, decrease costs, and increase profit. Start today with a quick download of our Playbook for Success.